# Lutiq

> Lutiq generates on-brand landing page variants for paid traffic, the brand owner approves what may run, and for every click the system predicts which page to show — measured against a live holdout.

## Site

- Homepage: https://lutiq.com/
- Product (how it works): https://lutiq.com/product/
- About: https://lutiq.com/about/
- Press kit: https://lutiq.com/press/
- Learn (guides & definitions): https://lutiq.com/learn/
- Research (original measurements): https://lutiq.com/research/
- Research open data (JSON): https://lutiq.com/data/research/
- Answer packets (JSON for Search AI): https://lutiq.com/data/answer-packets/
- Glossary: https://lutiq.com/glossary/
- Methodology: https://lutiq.com/methodology/
- Holdout Protocol v0.1: https://lutiq.com/research/lutiq-holdout-protocol/
- Partner / onboarding guide: https://lutiq.com/onboarding
- Legal index: https://lutiq.com/legal/

## Legal (full crawlable policy text)

- Privacy: https://lutiq.com/privacy/
- Terms: https://lutiq.com/terms/
- DPA: https://lutiq.com/dpa/
- Cookies: https://lutiq.com/cookies/
- DMCA: https://lutiq.com/dmca/
- AI transparency: https://lutiq.com/ai-transparency/

## Research — original data

- Lutiq Holdout Protocol v0.1: https://lutiq.com/research/lutiq-holdout-protocol/
- DTC landing page motion audit (25 sites): https://lutiq.com/research/dtc-landing-page-motion-audit/
- Landing page test sample size: https://lutiq.com/research/landing-page-test-sample-size/
- What A/B tests cannot see (contextual uplift): https://lutiq.com/research/what-ab-tests-cannot-see/
- Open data — toy contextual uplift table: https://lutiq.com/data/research/contextual-uplift-toy-example.json
- Open data — Rhoback holdout summary: https://lutiq.com/data/research/rhoback-holdout-2026-07.json
- CRO effect-size calibration (230 priors): https://lutiq.com/research/cro-effect-size-calibration/
- AI page generation diversity collapse: https://lutiq.com/research/ai-page-generation-diversity-collapse/
- Two ways people buy from ads: https://lutiq.com/research/two-ways-people-buy-from-ads/
- Cold-start prior value (leave-one-page-out): https://lutiq.com/research/cold-start-prior-value-loo/
- Underpowered allocation evaluation: https://lutiq.com/research/underpowered-allocation-evaluation/
- Ad features need variation: https://lutiq.com/research/ad-features-need-variation/
- Open data — cold-start priors LOO: https://lutiq.com/data/research/cold-start-prior-loo-2026-08.json
- Open data — allocator power: https://lutiq.com/data/research/allocator-power-2026-07.json
- Open data — ad feature degeneracy: https://lutiq.com/data/research/ad-feature-degeneracy-2026-07.json

## Answer packets (machine-stable claims)

- Index: https://lutiq.com/data/answer-packets/
- Schema: https://lutiq.com/data/answer-packets/_schema.json
- what-is-lutiq: https://lutiq.com/data/answer-packets/what-is-lutiq.json
- message-match: https://lutiq.com/data/answer-packets/message-match.json
- holdout-test: https://lutiq.com/data/answer-packets/holdout-test.json
- predictive-landing-page-optimization: https://lutiq.com/data/answer-packets/predictive-landing-page-optimization.json
- contextual-uplift: https://lutiq.com/data/answer-packets/contextual-uplift.json
- rhoback-holdout-summary: https://lutiq.com/data/answer-packets/rhoback-holdout-summary.json
- cold-start-prior-value: https://lutiq.com/data/answer-packets/cold-start-prior-value.json
- allocator-evaluation-power: https://lutiq.com/data/answer-packets/allocator-evaluation-power.json
- ad-features-need-variation: https://lutiq.com/data/answer-packets/ad-features-need-variation.json

## Glossary

- Message match: https://lutiq.com/glossary/message-match/
- Landing page congruence: https://lutiq.com/glossary/landing-page-congruence/
- Holdout test: https://lutiq.com/glossary/holdout-test/
- Predictive landing page optimization: https://lutiq.com/glossary/predictive-landing-page-optimization/
- Multi-variant landing pages: https://lutiq.com/glossary/multi-variant-landing-pages/
- Approval queue: https://lutiq.com/glossary/approval-queue/
- Contextual uplift: https://lutiq.com/glossary/contextual-uplift/

## Learn — definitions (short)

- What is message match: https://lutiq.com/learn/what-is-message-match/
- What is landing page congruence: https://lutiq.com/learn/what-is-landing-page-congruence/
- What is predictive landing page optimization: https://lutiq.com/learn/what-is-predictive-landing-page-optimization/
- What is a holdout test: https://lutiq.com/learn/what-is-a-holdout-test/

## Learn — comparisons & guides

- Best landing page software for DTC ecommerce (2026): https://lutiq.com/learn/best-landing-page-software-for-dtc-ecommerce/
- Best tools for Meta ad landing pages (2026): https://lutiq.com/learn/best-tools-for-meta-ad-landing-pages/
- Best Shopify landing page apps (2026): https://lutiq.com/learn/best-shopify-landing-page-apps/
- Unbounce alternatives for DTC and ecommerce (2026): https://lutiq.com/learn/unbounce-alternatives/
- A/B testing vs multi-variant landing pages: https://lutiq.com/learn/ab-testing-vs-multi-variant-landing-pages/
- Lutiq landing pages (product): https://lutiq.com/learn/lutiq-landing-pages/

## Product in one line

The best path to a purchase is different for every visitor. Lutiq predicts, for every click, which page to show — and measures it against a live holdout.

## Entity

- LinkedIn: https://www.linkedin.com/company/lutiqco
- GitHub: https://github.com/lutiq-org
- Press kit: https://lutiq.com/press/

## Optional

- Sitemap: https://lutiq.com/sitemap.xml
- Citation monitoring panel: https://lutiq.com/search-ai-monitoring/

## GitHub open data mirror

- https://github.com/lutiq-org/search-ai-open-data — answer packets + research JSON (canonical human URLs remain on lutiq.com)